Salem Global Internet and Microsoft (microsoft.com)
29 June 2006A few months ago I was introduced over email to Debby Young. (Thank you Zohar Adner - www.stopstressingout.com - my stress reduction coach.) Debby Young is a freelance writer based in Framingham, Massachusetts, specializing in the use of technology in business. Young has 25 years of experience writing for CIO, Electronic Business, Enterprise Leadership, CDW Biz Tech and other business publications. (You should contact Debby for all of your writing needs. She can be reached at debby_dscribe@comcast.net)
Here is the url for the article and my contribution. If you want to know more about Ecommerce and Website Marketing - please feel free to call me at 646-217-4733 or visit www.salemglobal.com.
http://www.microsoft.com/midsizebusiness/businessvalue/redesign.mspx
Remove obstacles that derail the sale
Just like a physical store, a Web site has to be an inviting place to shop. Raphi Salem, CEO and president of SalemGlobal Internet, a New York City-based e-commerce development company, recommends placing more than one product “above the fold” (the upper portion of the Web page) and including a call to action. Typical online shoppers are too impatient to scroll and click into a site if the landing page fails to spark their interest.
I had been talking about my recent experience with Gary Rome Hyundai’s Hyundai Accessory Store. Now sales are up and Gary Rome is rocking and rolling. Visit them today and check out what I mean. They actually lead off with 4 products of different values. You always need a balance of popular high volume sales items at low cost and more expensive items that you can make a larger profit. http://www.garyromehyundai.com exemplifies these tenets of ecommerce.
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