Facebook and Community Marketing
14 February 2008383 Friends on Facebook. And let me repeat, I don’t just accept anyone, 99.9% of my friends on Facebook are people I “actually” know and have met at least once. We have actually spoken in person, went to school, went to shul, went to chul, played poker, went skiing, went to school, (elementary through college), met at conferences, seminars, attended trade shows, shook hands, are family members and were introduced by others. So if people are trying to be my friends on facebook because they see a posting of mine or we have something in common, I prefer to befriend only after we have had some type of significant interaction.
The definition of community marketing is marketing a product or service to a specific segment of a population or demographic. (By the way, I just bought http://www.CommunityMarketing.US) Facebook is the epitome of community marketing. Yahoo! has fallen down to the #2 slot. Google and Microsoft don’t really have their act together.
I have been involved in community marketing for over 10 years. First working in the Jewish community, I soon realized that all indutries and locations can be segmented into communities. That’s the reason why Internet marketing is so effective. It is the most efficient way of reaching an audience. TV, radio, newspaper, direct mail, outdoor, billboard etc. advertising has a lot of waste. Internet allows you to focus on selling product and service to a select few for less than other forms of advertising. If you aren’t hip to that, give me a call and I will explain further.
My past 2 weeks of Facebook updates are as follows. Today I am guerilla marketing http://www.hamantaschen.com and http://www.purim.com. As well as updating lots of Jewish sites so I can take advantage of the Jewish Holidays of Purim and Passover coming up. Part of that strategy is working with Jacob Richman and Shimshon Young, veteran Internet smart guys. Hopefully we will all make money together by helping eachother with our vast internet marketing knowledge and link juice.
Jacob Richman, Shimshon Young, Purim.com Hamantaschen.com Purim.TV Affiliate Programs, Google Adsense, Ecommerce, Community, SEO, SEM, Monetizing Websites
Tzvika Avnery Tagadam.com, Purim.com Mishloach Manot? 4-5 mile track run Givat Ram J Kulp, M Findling at NY Small Business Summit, Dan Gerstenfeld at Cafe Hillel
Rich TheJewishWeek.com at Inbal, 3mile train/run w/ Nadia, Shabbat Modiin Reuven Lerner.co.il, 5am return 2 Yad Kennedy w/Eli & Dan. www.Purim.com is coming!
Charlie Kalech, JerusalemRealEstateGuide.com, Tzvika Avnery SMO.co.il 2hr bike 10amSun to Yad Kennedy radically different from cold5am rides, 3mile Tayelet run
My wrap up of the Sphinncon Conference Feb 5 2008 at the Jerusalem College of Technology
Sphinncon Israel tech conf Contact me SEO for your business. Jerusalem 1/2 marathon 5 mile track work Hebrew U Givat Ram Run 4 Sderot Need runners & donations
Raphi Microsoft bids 44.5 BILLION 4 Yahoo! I am in the right business. SEO & Website Mktg is only getting better for b2b lead generation & increased sales. Call me.
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